5 Internet Tools for Your Ministry

1. Blogging: You make about 100 educated comments during the week. You have afterthoughts and comments after the Sunday sermon. You encounter life stories and personal testimonies. Blog them. It is the easiest way to:

• Give a global voice to your ministry
• Network with other ministers
• Popularize your church website and affirm presence on the internet
• Connect with people on their own level

Use WordPress, BlogSpot or even Posterous. There are many more out there to fit your taste and best of all they are free!

2. Live broadcast your church service: You’d be surprised how many people would like to see it. And different than a few years back when you needed expensive equipment set up, all you need is a laptop with a camera or even a mid-level smart phone and you can broadcast in a matter of minutes.
a. Make your church service accessible for the ones who cannot attend
b. Your message will reach people in your community and around the world
c. Receive feedback from friends, colleagues and even people you never knew

uStream and LiveStream are just two of the many options out there. And for the basic user, they are all free.

3. Social networking: The world is moving away from common trends of communication. Get involved! Social networking is the way to do it.
a. Provides a constant stream of communication toward your followers
b. Establishes your church equally in the local and internet community
c. Makes you accessible to the people who need you

Sign up for Facebook and Twitter. They are popular and free. A Facebook page is a must for any branding or marketing strategy today.

4. Mail lists are outdated, time consuming and quite costly. Except if you use the internet to do them.
a. Create a mail list of subscribers with your followers and the visitors of your website
b. Use RSS feed to combine all your publications from church announcements, blog posts, tweets and Facebook statuses
c. Send it automatically to RSS pools which can multiply your reach

Use FeedBurner. It is very fast and effective and also free to use.

5. Monetize your web presence creating a steady stream of profit for your ministry beside traditional tithes and offerings.
a. Bring your fundraisers online and promote online giving
b. Sell books, music, sermon videos and other products online
c. Use direct advertising sales and advertising networks

Use Google AdSense, eBay partners, Amazon Associates or any other affiliate program that fits your marketing approach. Not only they are free, but using them can support your ministry!

Need assistance? Learn how we can help you with your church branding on the internet.