Your Website Does Matter

Even if you’re fully engaging your members in church, you still need a church website. Why? According to Grey Matter Research, 17 million Americans who don’t regularly attend church visited a church website. While most are searching for church hours or programs, 26% are streaming video and another 26% are streaming audio. So yes, a website is vital for reaching more people and increasing your members.

So how do we do it? Why the know-how in the technology used should not be disclosed as public domain, several strategic points in the building of the actual web property, web presence and web strategy may be of some help to readers who are working on a Pentecostal web project of their own:

1. As a main priority, the search engine optimized web platform was designed to publish all past and future articles in an compatible digital format
2. A user friendly magazine-like design provided the options to publish individual articles and/or embed complete issues of the magazine in a PDF format
3. Database pagination for larger volume of simultaneous users and database storage was implemented to server the enormous content volume (some 200Mb of database just for the starting archive of articles)
4. SEO compatible web SCHEMA architecture was specifically designed with reader’s search engine experience in mind. The difficulty here was not providing volume to the search engines, which the article archive had in abundance, but sorting and selecting from thousand of search key words and phrases in order to attract the specificity of the audience
5. An advanced administrative panel aided the day-to-day backend operation of the web platform
6. Media embed (audio, video and live stream) was enabled as automated post attachments carried on both the website and social media
7. Finally, to increase user involvement, the social network module included auto publication, audience engagement, feedback and discussions which were seamlessly integrated between many social properties while being stored serverside for the use of the platform.

From a purely technological standpoint, however, there are several immediately necessary measures, which are due. The free registration via social login and auto translation of the article database were both envisioned in the platform from its genesis. Their immediate implementation will open this invaluable web resource to the global community of Pentecostal scholars worldwide. With this move, the SEO optimization not only of generated content, but also social media archives (by rule disregarded by most search engines as per their privacy regulations) will open a massive amount of organic back linking, which will reaffirm the importance of the website as a global community building tool.

Furthermore, the current web platform offers several valuable opportunities for marketing the product, which began as a printed publication. The way it was designed and structured, the whole database is completely printable both as a periodical and volume/series format. Using this current technology makes printing once again an inexpensive and invaluable option, as potential revenue is not only sufficient to cover the cost of printing, but also to invest in further development of the web platform itself.

Finally, the building of a Pentecostal community on the internet with the resources of higher academia is perhaps the single and most important attempt to merge Pentecostal theology and praxis within the last couple of decades. Thus, recovering not only the grass roots of Pentecostal scholarship, but remerging the purity of doctrine with the ministry of the church.